Start with the finished application
A file that looks clear on a laptop may not suit a wall graphic, banner, sticker, or sign face. State the finished width and height, where the print will be used, and how closely people are expected to view it. Those details guide scale, material, finishing, and the level of image detail worth preserving.
For a print requirement, see large-format and tarpaulin printing. For smaller applied graphics, see sticker, label and decal printing.
Choose a usable file format
A print-ready PDF is often a practical handover file because it preserves a fixed layout. Vector artwork such as AI, EPS, or an editable design file can help when text, logos, or shapes may need production review. High-quality raster files such as TIFF, PNG, or JPEG can be usable when they contain enough original detail for the final display size.
Editable files are helpful when a small correction, output adjustment, or font check is needed. They are not a substitute for instructions: label the approved version and identify any artwork that should not change. Do not rely on a screenshot, a social-media image, or a file copied from a website as the only source for a large print.
Expect screen and print color to differ
Screens create color with RGB light. Printed output uses inks and substrates, commonly described with CMYK values. Because the two systems produce color differently, a bright screen color can appear different after conversion and printing. Begin in a print-oriented color setup when possible, and flag brand colors or matching requirements early.
Keep supplied logo files and any agreed color references with the job brief. A monitor alone is not a physical color reference, and the final appearance can also be affected by the material, finish, lighting, and surrounding surface.
Set image detail for size and viewing distance
There is no single DPI setting that fits every large-format output. A graphic viewed across a roadside or from a shop floor can be assessed differently from a close-reading menu panel or interior wall display. Work from the final size, then consider how close the audience will stand and whether photographs, fine type, or detailed logos are involved.
Increasing a low-resolution image after the fact does not create missing detail. Instead, find the original image, use a vector logo where available, simplify the layout, or ask for a review before production. If the artwork is built at a reduced scale, clearly state that scale and retain the relationship to the finished dimensions.
Protect edges, type, and linked assets
Bleed and safety margins
Bleed is artwork extending beyond the trim edge. It gives the production process room to cut without leaving an unintended blank edge. A safety margin keeps essential copy, logos, and small details inside the finished area. The required allowance depends on the format and finishing, so ask about hems, eyelets, folds, pockets, frames, or other edge treatments before locking the layout.
Fonts
Outline type in a final vector file when appropriate, or embed fonts in a PDF, so text is not replaced by an unavailable typeface. Keep an editable source separately if future wording changes are likely. Review small lettering at the scale it will be read, not only while zoomed in on screen.
Images and links
Before packaging an editable file, check that every placed image is included and updated. A linked image can be missing when only the layout file is sent. Embed images where the workflow calls for it, or send a complete folder containing the artwork, linked images, and any necessary font or brand assets.
Pre-submission checklist
- The finished dimensions, quantity, and intended placement are stated.
- The file format and approved artwork version are identified.
- Color expectations and brand references are included where relevant.
- Image detail is assessed at the final size and viewing distance.
- Bleed, safe area, and finishing needs have been considered.
- Fonts are outlined or embedded, and linked images are supplied.
- Contact details and an approval contact are included with the request.
When you do not have final artwork
You can still begin the conversation. Send the wording, logo files, desired dimensions, photos of the display area, and examples of the visual direction you have in mind. Identify what must be included and what can be decided later. This gives the team enough context to discuss the output and what artwork support or approvals may be needed.
Explore Bofill Advertising services to match your project with the relevant print or signage option.